RSS or Real Simple Syndication is a great way to allow your readers to stay updated with the happenings of your website or blog. Even at the most basic level it’s a pretty impressive service. Your visitor plugs your feed into their favorite aggregator and presto zesto they’re instantly updated whenever you post.
Feedburner is a service that makes your feed work as hard as you do. The company was founded in 2003 by Dick Costolo, Eric Lunt, Steve Olechowski and Matt Shobe and has become the largest manager of RSS feeds and counts Reuters, USA Today, IDG and Newsweek among their client base. It’s little wonder that such big names would want what Feedburner is offering. The RSS management technology that they developed has the power to make you feed bark, sit and roll over.